Poke bowls have become quite popular these days and I've been seeing them pop up everywhere! We recently tried it ourselves at San Diego Poke Company through a media invite. The restaurant is off the I-15 / Friars Road intersection in the Mission Gorge area and lucky for me, within driving distance from my workplace!
Dennis and I popped in midweek around 7pm and found a line to the door, though it was perhaps only 10 people, since this is a smaller space! ! Waves of people came and went during our visit but the line seemed to move fast.
First, you order at the counter. You can start off with one of the preconfigured bowls or build your own as you go down the line. It's like chipotle but for poke!
There are about 8 choices of seafoods, including fresh tuna, salmon, spicy tuna, albacore, octopus, scallops, etc.